Editorial: LIRR is right to ban e-cigarettes
to advertise on TV,” said David Howard, spokesman for R.J. Reynolds Vapor, the subsidiary selling Vuse. But, he added, “in our television ads you will not see people using the product.” In addition, Vuse will not be marketed online. Howard said that decision was a function of not having enough security to ensure that the products were being sold only to adultsa concern that reflects recognition that the FDA will be regulating e-cigs as tobacco products.
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However, the long-term risks of inhalation are not clear. A German cancer institute reviewed research on e-cigarettes and said secondhand exposure may raise a child’s risk for asthma. Further, the German study said: “Adverse health effects for third parties exposed cannot be excluded because the use of electronic cigarettes leads to emission of fine and ultrafine inhalable liquid particles, nicotine and cancer-causing substances into indoor air.” As the devices are touted as an aid to quit smoking, U.S. cigarette makers are jumping into the market with flavors that include strawberry and pina colada. Meanwhile, the FDA is studying e-cigarette health effects and whether to regulate the devices as it regulates tobacco.
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E-cigarette maker chooses market carefully
Colorado is also an example of a progressive regulatory environment, being one of the first states in the country to make it against the law for minors to purchase or possess vapor products. VUSE Digital Vapor Cigarettes are made for and marketed to adult tobacco consumers, and the only VUSE styles being offered as part of this expansion are regular and menthol. VUSE products are also sold on the same store shelves as other tobacco products behind the sales counter, requiring a clerks assistance to access. Proof of age is required to purchase these products.
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