Tulsi Gabbard: The face of many Congressional firsts Rep. Tulsi Gabbard: The face of many Congressional firsts (CBS News) Late last year — for the first time in over four decades — cigarettes made a return to television advertising, when electronic cigarette maker NJOY aired a spot approved by cable networks. NJOY CEO Craig Weiss told CBS News’ Jeff Glor he hopes to distribute e-cigarette ads across prime time programming, as part of his mission to “obsolete cigarettes.” NJOY is the best-selling brand of e-cigarettes or “e-cigs,” a battery-powered device that mimics the sensation of smoking a real cigarette by delivering nicotine through a smoke-like vapor. There is no tobacco or combustion, and when exhaled, no odor.
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Growing e-cigarette trend raises safety concerns
More than $96 billion a year is lost in medical costs, on top of $97 billion a year in lost productivity, according to the CDC. Be it for health reasons, the expense, or to get a loved one to stop nagging, millions of Americans each year try to stop smoking. A growing number have turned to e-cigs as an alternative, though they are no longer marketed for that purpose.
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